SacBallet 2021 Nutcracker Branding

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Project Details
  • Company: Sacramento Ballet
  • Client:
  • Date: 22 February, 2022
  • Website:

In 2021, Sacramento Ballet returned to the stage with their beloved Nutcracker after a long period of social distancing in respect of COVID protocols and public safety. Our team designed a logo for the event and developed a look and feel. We coordinated a colorful photoshoot to communicate their energetic take on the classic, designed lobby posters and coordinated the design and production of a step-and-repeat.

In order to modernize and be ecologically minded, we developed a digital program for the ballet, using QR codes throughout the theater to bring audiences to the program hosted through the Sacramento Ballet website.