In 2021, Sacramento Ballet returned to the stage with their beloved Nutcracker after a long period of social distancing in respect of COVID protocols and public safety. Our team designed a logo and developed a look and feel for the launch of revitalized performances. We coordinated a modern photoshoot to communicate their fresh, energetic take on the classic and designed lobby displays, step-and-repeat. and digital and print collateral coordinated to relaunch the lauded Nutcracker for the 68 year old ballet company.
In order to modernize and be ecologically minded, we developed a digital program for the ballet, using QR codes throughout the theater to bring audiences to the program hosted through the Sacramento Ballet website.